Surface Design
Women’s Activewear Winter 2024 
Kroger (Fred Meyer) Traj3ctory

Women’s Activewear Winter 2024 explores deep, moody textures contrasted with bold neon accents and tech-inspired linework. Fusing references to both nature and technology, the collection outfits the modern athlete for performance—while delivering her favorite content: florals, landscapes, and techy abstract prints.
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